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Pink Lily Celebrates All Women

“We believe that all women are beautiful. We’re committed to representing and serving women of every shape, size and color—today and always.”

-Tori Gerbig, Co-Founder & CEO

For over six years, Pink Lily has been committed to providing affordable fashion that makes all women feel beautiful and confident! In the past few months, we have been working hard to truly reflect our mission in all we do. We have taken initiatives on our social media platforms as well as our website to celebrate women of all shapes, sizes, and skin tones to make each shopping experience enjoyable and empowering.

So What’s New?

Our brand as a whole has been working on a face lift and we continue to strive for improvement in several different areas. Although we have already taken huge initiatives, we know there is still so much more we wish to accomplish. 

Size Selection

When you visit our new website, you will notice a new feature we are thrilled to offer. Typically, websites only include products photographed on one model. One body type. We have discovered the challenges of shopping when you can’t fully visualize an item on yourself. SO, we have decided to include images of models of all sizes that the clothing is available in. You can easily select your desired size and see it photographed on a model that size. This transition is a bit time consuming but one well worth it. Our goal is to highlight women of different body shapes and give our customers a more in-person feel when shopping with us.  

Video Feature

With our new website, each item not only has photos and descriptions about the product but VIDEO, too! It can be challenging sometimes with photos alone to see the full quality, fit, and overall style of an item. With our informative videos, customers can see how clothing looks in motion and a few different ways it can be worn! 

Let’s Get Social!

We want our social media platforms to be just as inclusive as our website. We recently have created content via TikTok and IG Reels showing our clothing side by side on different body types. 


We also host Try On Tuesday each week for a live, interactive experience via Facebook and Instagram Live. On the live, we have several girls from our team try on clothing that customers have requested to see on a specific model. Check out our post Tuesday morning’s to vote for what you’d like to see modeled! 

Our social media platforms are also a place we LOVE to highlight our customers! Be sure to tag us and use #pinklilystyle for a possible feature. We love to see how our customers have styled their favorite Pink Lily pieces!


Our goal is to make the overall shopping experience enjoyable for every person that visits our site. We strive to carry a wide variety of products to cater to all women. We pride ourselves in our feminine, fun style and try to have something special for everyone! Whether you're a new customer, or have shopped with us for years, we thank you SO MUCH for supporting our business during this time.