from our living room to your closet
a vision sparked by joy
Pink Lily began with a simple belief: every woman deserves fashion that makes her feel radiant, confident, and perfectly put together without breaking the bank.
growing up in Bowling Green, Kentucky, founder Tori Gerbig learned the value of a dollar and the joy of finding stylish pieces at prices that felt just right. what started as a side hustle in her living room selling hand-picked outfits on Facebook while juggling a newborn, student loans, and a full-time job quickly bloomed into something bigger: a community of women who didn’t just love the clothes but loved how the clothes made them feel.
building a brand that radiates joy
from shipping boxes off the dining room table to becoming one of America’s fastest-growing online boutiques, Pink Lily has always stayed true to its roots: affordable, trend-driven fashion and real connection.
with Chris Gerbig joining Tori full-time in 2014, the mission expanded not just to deliver great fashion at great prices, but to uplift women everywhere with styles that celebrate individuality, boost confidence, and spark joy in every moment.
what makes us perfectly pink lily
today, pink lily continues to evolve with her in mind, blending intuition with innovation to create pieces that are stylish, savvy, and totally her.
- original, on-trend designs created by our in-house team, so she always has something fresh and fabulous.
- our Perfect Fit Promise ensures consistent sizing and flattering styles for every body.
- quality + value at the heart of every piece, proving that durability and comfort belong in every closet.
- a seamless shopping experience with easy navigation, stress-free returns, and joyful touches at every step.
more than fashion — a movement
Pink Lily is more than a boutique; it’s a vibrant community. we show up like your best friend: supportive, celebratory, and always ready with a compliment. whether you’re dressing for a special occasion or making an ordinary Tuesday feel extraordinary, Pink Lily is here to help you radiate joy, every single day.
because to us, fashion isn’t just about what you wear, it’s about how it makes you feel. and at Pink Lily, that feeling is always pretty, put together, pink.