Pink Lily Partners with Alex’s Lemonade Stand
Recap: Pink Lily Day 2022
Every year, on the first day of summer, Pink Lily celebrates Pink Lily Day by partnering with an organization close to our hearts. This year, we celebrated Pink Lily Day 2022 with a 30% off sitewide sale and a goal to donate $10,000 from the day’s sales to Alex’s Lemonade Stand. Alex’s Lemonade Stand Foundation (ALSF) is changing the lives of children with cancer by funding impactful research, raising awareness, supporting families and empowering everyone to help cure childhood cancer.
“When life hands you lemons, make lemonade.”
ALSF was created from the vision of Alexandra “Alex” Scott. Alex was diagnosed with cancer before her first birthday. At age four, she had the idea of setting up a lemonade stand in 2000 with the goal of giving the money she raised to her doctors to help them find a cure. With the help of her older brother Patrick, the duo raised $2,000 in one day. Alex continued her lemonade stands each year even as she still battled her own diagnosis and her efforts inspired others to start their own stands with the same goal in mind. At the age of 8, Alex passed away. More than $1 million had been raised thanks to her vision and dedication. Her parents started ALSF in 2005 to continue Alex’s mission.
Mary was 4 years old when she was diagnosed with a rare, deadly brain tumor called diffuse intrinsic pontine glioma (DIPG). This diagnosis comes with many things — fear, a poor prognosis and a loss of hope. Mary’s doctors told the family about a clinical trial at Lucile Packard Children's Hospital Stanford. The trial, funded in part by ALSF, uses CAR-T immunotherapy to target the tumor. Mary enrolled and her family began making monthly visits to Stanford, a thousand miles away from their home in Colorado. ALSF supports the family’s travel expenses through the Travel For Care program. Mary’s family has hope again as she continues treatment. Mary gets to enjoy her childhood around treatment and fights every day for a cancer-free future.